Tag Archives: brands

Making Waves with your Webseries Part 4 – Marketing

Film Insight is back with a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry. In the fourth and Final installment, the panel shares some excellent insights on how to target and define a niche audience, who to send a press release to, how to get press and gain a following within your niche, and measure engagement to see if your marketing is working.  In the words of PAmela Day “It’s pretty easy to measure things that just don’t matter.”  Take a listen and get a better idea of what does matter so you can spread your project far and wide.   Subscribe on iTunes to get all four parts!

Panelists include Ryan Lynch Creator, Director and Executive Producer of SanFranLand,

Florencia Manovil Co-creator, Head Writer, Director & Producer of Dyke Central.

Rosie Ferdin Cruz Co-creator and actor in Hush

Pamela Day Social Media Guru

FEATURED MODERATOR Maya Zuckerman Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Come back in two weeks for the second part of the series, and in the meantime, check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

To Listen to Part 1, Click Here! or part two, click here!

Hosted and Produced by Ben Yennie and Randy Hall

Edited by Alex Nigro

Film Insight Episode 4: Marsha Levine on Product Placement

Randy and Ben talk with Marsha Levine, owner of A-List Entertainment, a LA-based product placement agency. Definitely helpful to know how product placement (and clearance for brands) happens, even for indie films!