Category Archives: Podcast

Making Waves with your Webseries Part 4 – Marketing

Film Insight is back with a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry. In the fourth and Final installment, the panel shares some excellent insights on how to target and define a niche audience, who to send a press release to, how to get press and gain a following within your niche, and measure engagement to see if your marketing is working.  In the words of PAmela Day “It’s pretty easy to measure things that just don’t matter.”  Take a listen and get a better idea of what does matter so you can spread your project far and wide.   Subscribe on iTunes to get all four parts!

Panelists include Ryan Lynch Creator, Director and Executive Producer of SanFranLand,

Florencia Manovil Co-creator, Head Writer, Director & Producer of Dyke Central.

Rosie Ferdin Cruz Co-creator and actor in Hush

Pamela Day Social Media Guru

FEATURED MODERATOR Maya Zuckerman Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Come back in two weeks for the second part of the series, and in the meantime, check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

To Listen to Part 1, Click Here! or part two, click here!

Hosted and Produced by Ben Yennie and Randy Hall

Edited by Alex Nigro

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Making Waves with your Webseries Part 3 – Distribution

Film Insight is back with a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry. In the fourth and Final installment, the panel shares some excellent insights on how to target and define a niche audience, who to send a press release to, how to get press and gain a following within your niche, and measure engagement to see if your marketing is working.  In the words of PAmela Day “It’s pretty easy to measure things that just don’t matter.”  Take a listen and get a better idea of what does matter so you can spread your project far and wide.   Subscribe on iTunes to get all four parts!

Panelists include Ryan Lynch Creator, Director and Executive Producer of SanFranLand,

Florencia Manovil Co-creator, Head Writer, Director & Producer of Dyke Central.

Rosie Ferdin Cruz Co-creator and actor in Hush

Pamela Day Social Media Guru

FEATURED MODERATOR Maya Zuckerman Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Come back in two weeks for the second part of the series, and in the meantime, check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

To Listen to Part 1, Click Here! or part two, click here!

Hosted and Produced by Ben Yennie and Randy Hall

Edited by Alex Nigro

Making Waves with your Webseries 2 – Financing

Film Insight is back with a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry. The second installment focuses on Financing, and different methods filmmakers use to get their webseries funded.  Subscribe on iTunes to get all four parts!

Panelists include Ryan Lynch Creator, Director and Executive Producer of SanFranLand,

Florencia Manovil Co-creator, Head Writer, Director & Producer of Dyke Central.

Rosie Ferdin Cruz Co-creator and actor in Hush

Pamela Day Social Media Guru

FEATURED MODERATOR Maya Zuckerman Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Come back in two weeks for the second part of the series, and in the meantime, check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

To Listen to Part 1, Click Here!

Hosted and Produced by Ben Yennie and Randy Hall

Edited by Alex Nigro

Making Waves With Your Web Series 1

Film Insight is back with the first of a 4 part Web Series Panel. The audio is recorded from an event that took place in August as a partnership between the Bay Area Women in Film and Media and Producer Foundry. The first part is all about story, and how storytelling is crucial when marketing your media.  Subscribe on iTunes to get all four parts!

Panelists include
Ryan Lynch
Creator, Director and Executive Producer of SanFranLand,

Florencia Manovil
Co-creator, Head Writer, Director & Producer of Dyke Central.

Rosie Ferdin Cruz
Co-creator and actor in Hush

Pamela Day
Social Media Guru

FEATURED MODERATOR
Maya Zuckerman
Co-Founder of TransmediaSF

For Bios please check out the original event on eventbrite

Come back in two weeks for the second part of the series, and in the meantime, check out the Producer Foundry Page and Group on Facebook, Twitter, YouTube, LinkedIn, and Join Our Mailing List!

Film Insight Episode 4: Marsha Levine on Product Placement

Randy and Ben talk with Marsha Levine, owner of A-List Entertainment, a LA-based product placement agency. Definitely helpful to know how product placement (and clearance for brands) happens, even for indie films!

Film Insight Episode 3: Marc Smolowitz on Producing

Randy and Ben have a jam-packed discussion with Marc Smolowitz, award winning Bay Area producer/director. He rouses us with inspirational messages to young producers! He wows us with his tech background and the inevitable return to his passion! Don’t miss even the tiniest bit of it!

Film Insight Episode F1: Sebastopol Documentary Film Festival

Sebastopol Documentary Film FestivalRandy goes solo to the Sebastopol Documentary Film Festival to find out more about the documentarian lifestyle and some of the interesting community of folks who make the festival happen!

Randy speaks with Doug Pray, director of the film “Levitated Mass”, as well as Erica Ginsberg, executive director of Docs In Progress about improving your pitch, and finally Papagena Robbins from Concordia University about the role of experimental and archival documentary films in our society!